THE NEW GIULIA
Alfa Romeo introduces the new Giulia, which was long awaited by dealers and “Alfisti”. This is the most important product launch for the Italian cult brand and is intended to reinvigorate the brand. Product and brand experience are at the heart of our concept: in addition to lead generation and test drives, it is above all Alfa Romeo’s Italian style that is to be brought to life. Our task: to develop the event design for live and digital experiences at dealer training events, VIP customer events, road shows and race experience events. “La meccanica delle emozioni” – perfetto!
Conception and design.