THE NEW GIULIA

Alfa Romeo introduces the new Giulia, which was long awaited by dealers and “Alfisti”. This is the most important product launch for the Italian cult brand and is intended to reinvigorate the brand. Product and brand experience are at the heart of our concept: in addition to lead generation and test drives, it is above all Alfa Romeo’s Italian style that is to be brought to life. Our task: to develop the event design for live and digital experiences at dealer training events, VIP customer events, road shows and race experience events. “La meccanica delle emozioni” – perfetto!

Conception and design.

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Imprint

© Copyright 2016, CB.e Kavermann GmbH & Co. KG

IMPRINT / DATA PROTECTION

CB.e Kavermann GmbH & Co. KG
Brand Experience Design
Sieglestrasse 33G
70469 Stuttgart-Feuerbach
Germany
T. +49(0)711.8060920
F. +49(0)711.80609213
www.cbe-kavermann.de

Head Office Stuttgart
District Court Stuttgart
Commercial Register Number HRA 730730
Tax No.: 71371/49606
Managing Director: Gunnar Kavermann

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