HOW MUCH BENZ
IS IN YOU?

On the occasion of the 100th anniversary, we designed an accompanying communication campaign with a high identification factor – how much Benz is in you? The statements collected from employees were made into “tattoos” that could be seen everywhere in the plant. A book was published, as was a company magazine, and the campaign design was widely distributed in the plant via many different media.

Conception, 2D + 3D design, editing. Media production. Project management.